How Slowly Can You Run?

Review of “Run As Slow As You Can” By Creative Studio TOILETPAPER

The exhibition has been divided into four chapters that challenge the existence and engagement in an increasingly virtual world - where we are bombarded with visual stimuli. Through photography, design and architecture, the artists provoke contemplation about the homes we inhabit, the objects we own, and the people surrounding us.

Who? Italian Artist Maurizio Cattelan with Photographer Pierpaolo Ferrari, TOILETPAPER. Curated by Mafalda Millies & Roya Sachs from Tri-ADIC.

Where? The Art House, NMACC, Mumbai. Link for the exhibition tickets - https://nmacc.com/visual-arts/run-as-slow-as-you-can?

When? July 22, 2023, to October 22, 2023

Exhibit 01: Take a Left, Right?

This entire exhibit is designed like a walking maze, with large posters of quirky images challenging the norms of the way we live and engrossing us in a constant visual world. When one digests those images, it feels like we are being manipulated or already manipulated by the things around us. How to see! How to use the product! How we wear! Everything is so deeply ingrained in our minds that we spend around 60% of our day operating subconsciously. The unexpected juxtapositions make you question and feel disgusted at the same time.

Exhibit 02: Is there room in the sky?

This exhibit revolves around the idea of having a part of life/objects in space. Imagine certain things like horses and frogs in space. It transports you to cloud-9 but in a much more literal and unusual sense.

Exhibit 03: A house is a building that people live in

This exhibit challenges our basic understanding of 'Home' with bold prints and figures, displaying the chaotic madhouse of strangeness and the senseless use of nonfunctional household items. It can be creepy to see a bed with bold snakes, a bathtub with capsules, a pool with floating bananas, etc. To take it a step further, they have created a 6-minute-long video in virtual reality and also showcased a collection of quirky advertisements done for household products.

Exhibit 04: The control room

This exhibit showcases the not-so-typical control room, operated by a single person working on a 1960s TV monitor. Alongside this monitor resides the "predictor hen," who can answer any question sarcastically. The remaining space displays old archived magazines with published TOILETPAPER works and a few items used to create the quirky images.

In essence, these exhibits paint a vivid picture of our contemporary world, where norms are defied, perceptions reshaped, and realities questioned. Through the walking maze of quirky images challenging everyday conventions, we are forced to confront the manipulation we often overlook in our lives. The audacious juxtapositions and unconventional ideas showcased in these exhibits prompt a dual response – provoking both curiosity and discomfort. As we explore the concept of placing life's elements in space and challenge our understanding of 'home' through chaotic yet thought-provoking displays, we find ourselves on the cusp of new perspectives. And within the control room exhibit, the blend of nostalgia and sarcasm triggers a reflection on the past and a recognition of the absurd. These exhibits, together, challenge us to peel away the layers of familiarity and reassess our interactions with the world, leaving us pondering the intricate complexity that underlies the seemingly ordinary.

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